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A distinctive name. A powerful message. A growing consumer brand.
My Wife Can’t Cook is exploring licensing opportunities with qualified manufacturers and businesses interested in bringing our brand to new products, categories, and markets.
Founded by entrepreneur Carleen Roberts, My Wife Can’t Cook is an emerging consumer food and lifestyle brand built around a powerful message:
“You Are More Than What You Cannot Do.”
Our brand celebrates individuality, confidence, creativity, and the belief that limitations do not define possibilities.
With a growing portfolio of food products and a vision for national expansion, My Wife Can’t Cook is developing a recognizable brand identity designed to connect with consumers across multiple product categories.
We believe the right licensing relationships can introduce our brand to new audiences while preserving the quality, personality, and purpose that make My Wife Can’t Cook distinctive.
We are interested in evaluating qualified licensing opportunities across the following consumer product categories.
Potential categories include:
Specialty sauces and condiments
Seasonings and spices
Baking mixes and dessert products
Snacks and packaged foods
Frozen food products
Ready-to-eat meals
Specialty beverages
Giftable food collections
Potential categories include:
Cookware and bakeware
Kitchen utensils and accessories
Aprons and kitchen textiles
Food storage products
Kitchen and dining accessories
Home entertaining products
Potential categories include:
Branded apparel
Fashion accessories
Inspirational merchandise
Gift collections
Seasonal merchandise
Lifestyle products
We welcome inquiries regarding other consumer product categories that complement the My Wife Can’t Cook brand identity.
All proposed products and categories are subject to approval.
A Memorable Brand Identity
The My Wife Can’t Cook name is distinctive, conversational, and designed to create curiosity and consumer engagement.
A Meaningful Message
Our brand philosophy, You Are More Than What You Cannot Do, creates opportunities to connect with consumers through storytelling and positive messaging.
Multiple Product Categories
Our brand identity offers potential for expansion across food, kitchen, home, apparel, and lifestyle products.
A Growing Consumer Brand
MWCC is establishing its consumer presence through branded food products, e-commerce, and planned retail expansion.
A Commitment to Brand Integrity
We seek licensing relationships that maintain consistent quality, strengthen our brand reputation, and deliver meaningful value to consumers.
My Wife Can’t Cook is exploring licensing arrangements that allow qualified companies to develop, manufacture, market, and distribute approved products under the MWCC brand.
Potential licensing structures may include:
Product-specific licensing agreements
Category-exclusive or nonexclusive licenses
Regional, national, or international territories
Royalty-based compensation
Negotiated upfront licensing fees
Minimum annual royalty guarantees
Multi-year licensing agreements
Each licensing opportunity will be evaluated based on the proposed product, manufacturing capabilities, distribution network, commercial potential, and alignment with MWCC brand standards.
All licensing arrangements require a mutually executed written agreement.
Are you an established manufacturer, product developer, or licensing company interested in using the My Wife Can’t Cook brand?
We welcome inquiries from qualified businesses with the capabilities and resources to bring approved branded products to market.
Complete the inquiry form below to introduce your company and proposed licensing opportunity.
At My Wife Can’t Cook, we believe the possibilities are bigger than the limitations.
As our brand grows, we look forward to exploring opportunities that extend our reach, strengthen our identity, and introduce My Wife Can’t Cook to new generations of consumers.
MY WIFE CAN’T COOK™
You Are More Than What You Cannot Do.
